By: Cypress Learning Anna Haugen
Use a Competitor Suppression List in Your Next Email Send Suppress your competitors in your next email send by applying a dynamic list. Anna Haugen takes us through the process in this video.
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By: Cypress Learning Ken Stouffer
It only takes a minute to add Add to Engagement Studio and Add to Pardot List buttons to your lead record. Check out how easy it is in this video.
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By: Cypress Learning Brandon Walton
Connected Campaigns allow Pardot and Salesforce to share campaign information better than ever before. Watch this video to learn how to setup your Pardot Campaign Engagement History Dashboard in your Salesforce Campaign Lightning Pages.
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By: Cypress Learning Brandon Walton
In this Pardot Implementation Series by Cypress Learning Solutions, we’ll cover mapping Pardot fields from your Leads to Contacts, so that Pardot can continue tracking your prospects when they’re converted in Salesforce.
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By: Cypress Learning Ken Stouffer
Know where to find your Pardot reports to ensure you are understanding the trends and performance of your marketing automation efforts.
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By: Cypress Learning Brandon Walton
In this Pardot Implementation Series by Cypress Learning Solutions, we’ll cover adding Pardot fields to your Contact Pages in Salesforce, and how they can be modified to fit your business needs.
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By: Cypress Learning Brandon Walton
Pardot Tracker Domain Setup In this video Brandon Walton will take us through the process to correctly set up you Pardot tracker domains. Are you working towards your Pardot Certification, or just want to be a better Pardot Admin? Attend our 2-day Pardot Admin Bootcamp! Space is limited! Happy Pardoting!
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By: Cypress Learning Brandon Walton
In this video Certified Pardot Consultant, Brandon Walton, will take us through the process to completely and correctly set up the email sending domain validation in Pardot and GoDaddy.
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By: Cypress Learning Anna Haugen
Pardot Snippets Copy, paste. Copy, paste. Copy, paste. Sound like some of your campaigns? With putting the same type of messaging on various emails or landing pages, it can become redundant to copy and paste the same message over all of your marketing automation assets. But what if the content changes after a certain amount
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By: Cypress Learning Brandon Walton
Using Google Tag manager with Pardot As of 2019, we strongly recommend using Google Tag Manager for installing your Pardot tracking code. Leveraging Google Tag Manager for managing Pardot scripts allows marketers to manage how the Pardot tracking code behavior works across all pages managed by GTM. You can use Google Tag Manager with your Pardot tracking code. Google
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By: Cypress Learning Brandon Walton
Reset Prospect Scores to 0 in Pardot If you reset your prospects’ scores to zero using an automation rule and in the future you modify your baseline scoring rules, your prospects will be retroactively rescored and their scores may increase or decrease from zero. For this reason, make any changes to your baseline scoring model (in
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By: Cypress Learning Anna Haugen
Using Pardot for Social Media Efforts Whether you are posting social media updates sporadically or you have a fleshed-out content strategy, you want to see the different engagement metrics of your post. But, as you probably know, social platforms only give you so much data. As a data-driven marketer, you probably want to know what
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By: Cypress Learning Anna Haugen
Data, Data, Data with Pardot Forms Data is one of the most important aspects of marketing. But do you trust your data? Are you making guesses when running lists on what you think is your target audience? Having a sound data collecting strategy can benefit not only your marketing campaigns but can help you build
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By: Cypress Learning Anna Haugen
Engagement Studio is one of the most powerful tools you have in Pardot.
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By: Cypress Learning Ken Stouffer
Aaron Smith provides an overview of Pardot Campaign Reports and how ROI is tracked. This video covers the Campaign Reporting included with all levels of Pardot.
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By: Cypress Learning Ken Stouffer
Awesome Tip for Salesforce Pardot Users: View Pardot Engagement History directly from Gmail or Outlook! Customizing your Salesforce Email Application with Pardot Engagement History.
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By: Cypress Learning Ken Stouffer
Migrate your Mailchimp email templates to Pardot in 3 Easy Steps!
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By: Cypress Learning Brandon Walton
Pardot Tip: Using Custom Redirects with Emails | Cypress Learning Solutions
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By: Cypress Learning Ken Stouffer
In this video, we’ll review building a campaign in the Pardot Lightning App for Salesforce. We will cover List Segmentation, Connected Campaigns, Landing Pages, Emails and Automation.
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By: Cypress Learning Brandon Walton
For years, Pardot has used a proprietary language called PML, or Pardot Merge Language for merge fields in Emails, Advanced Dynamic content, and Landing Pages. Since the acquisition by Salesforce, the primary focus on the Pardot Engineering & Development teams are to make the platform more compatible and synchronous with Salesforce. Over there years, there have been many
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