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  • Author: Brandon Walton
  • Building things and Teaching stuff @ CypressLearning. Salesforce Marketing Champion 2020 & 2021

Author: Brandon Walton

What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers?

What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers? Are submissions from hostname 99.233.231.35.bc.googleusercontent.com/ blocking your site tracking? The googleusercontent.com is a Googlebot, and specifically, it appears 99.233.231.35.bc.googleusercontent.com is being used by Chrome browser to mask hostnames when forms are submitted. If you’re using Pardot, this means that your tracking code will be blocked from

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Pardot New Email & Landing Page Builder: App Exchange Packages Pardot users should install TODAY

Pardot New Email & Landing Page Builder: App Exchange Packages Pardot Users Should Install TODAY As part of the Salesforce Spring 22 Release, there are some huge advancements that make the new builders prime time ready! One of the top features of the new release is Custom Email Components. Now, partners & developers are able

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Pardot Scoring & Grading Best Practices: Pardot Score Degradation and Why it’s Important

Pardot Scoring & Grading Best Practices: Pardot Score Degradation And Why It’s Important Over time, your Pardot account may start experiencing some massive scores on Prospects. While Pardot continues to release updates to help us keep things clean, many Pardot admins need to have a solution to keep scores under control. What is a Score

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4 Chatbot Fixes you need to make TODAY: Building Chatbots that CONVERT in 2022

What we’ve learned from working with chatbots over the years… Chatbots have become EXTREMELY popular. In Sales & Marketing, Chatbots are taking the lead generation & digital transformation world by storm. More and more websites have chat features that ‘pop-up’ on the bottom right hand side of a site once you visit, asking if to

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Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features

Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features It’s a new year and the Salesforce Spring ’22 Release Notes have been released! There are lots of exciting new features available for Pardot users, specifically around the new Builder tools. The Spring ’22 Features should be LIVE in your Salesforce Pardot Account by

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Hubspot free CRM functionality: what’s included and what’s not

Disclaimer: We are FANS of what Hubspot is doing for Small businesses just getting started with a CRM. We are also a registered Salesforce Partner. This article is our opinions only and not affiliated with any other software vendor or association. Congratulations, you’re likely here because you’re undergoing a digital transformation in your business. There

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Pardot Tips & Tricks: Integrating Salesforce Custom Objects With Pardot

Automated Selective Syncing from Salesforce to Pardot This solution will work with ALL levels of Pardot using Salesforce Enterprise Edition or greater. THE REQUEST/USER STORY: Sales & Marketing Users would like to specify which Salesforce object updates trigger an update to Pardot, including ‘add to list’, ‘send auto-responder’, or add to an engagement program. Example

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3 Helpful Tips for Running a Successful Meeting

3 Helpful Tips for Running a Successful Meeting Running a successful meeting is a CRITICAL skill. We run a lot of meetings and we want to help you manage your meetings better. Here at Cypress, our primary service is training and workshops. Our team calendars are full of daily back-to-back meetings, ranging from engagements with

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How to Authenticate DMARC records with Pardot

This article is originally posted on help.salesforce.com. We are sharing the article information here, for your convenience. Note: Salesforce will provide the DMARC DNS records for your domain, but will not install, configure or authenticate DMARC records. If you’d like some help, please contact [email protected] DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”,

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Pardot Tips: How To Capture Page URL & UTM Parameters in Pardot Forms with Cross-Domain Iframe (in 4 Steps)

Pardot Tips: How To Capture Page URL & UTM Parameters in Pardot Forms with Cross-Domain Iframe (in 4 Steps)

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Pardot Best Practices: Tips for a successful Pardot Migration

Pardot Best Practices: Tips for a successful Pardot Migration Looking to Migrate Data into Pardot from Hubspot, Marketo, Active Campign or another Marketing Automation System? There are many things to consider when migrating to Ordit from another system. Here are some Best Practices for moving your Marketing Assets into Pardot from a legacy system. TAKE

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Google like a Pro with these 8 Tricks

Let’s face it, the biggest “brain” we have access to is Google. It is becoming an expectation across many profesional sectors to find answers on your own, and using Google to be resourceful will go a lot further (on most teams) than asking a question that your colleagues will end up Googling anyways. Here are

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Protect your Forms with a Honeypot

Protect your Salesforce Web-to-Lead Forms with a HIDDEN Honeypot Field CONGRATULATIONS! You’ve launched a form with an integration to your CRM. Whether you’re using Pardot, Salesforce, Hubspot or even just a plain HTML form you may start noticing more and more ‘fake’ leads polluting your system. Who are these people and what are these random

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Salesforce Webhooks by Cypress

This package allows an HTTP POST call out from a Salesforce Flow, or Process Builder. Automate sending data from Salesforce instantly, when triggered as an action. This Package works great with tools like Pardot, Zapier, Hubspot & custom applications. Note: API Must be enabled in Salesforce. Enterprise Edition or Greater is recommended.

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Pardot Tips & Tricks: How to Setup Pardot Salesforce Selective Sync with Process Builder or Flows

Automated Selective Syncing from Salesforce to Pardot This solution will work with ALL levels of Pardot using Salesforce Enterprise Edition or greater. THE REQUEST/USER STORY: Sales & Marketing Users would like to specify which Salesforce records create a New Prospect in Pardot. Currently, the Salesforce Connector in Pardot includes the option to ‘Automatically create Prospects

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Passing your Administrator Certification Maintenance (Spring ’21)

Passing the Salesforce Certified Admin Maintenance Exam Spring 21

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Pardot Ask Me Anything: Setting up Pardot Tracking Code with WordPress

Need help understanding how Pardot works with WordPress?

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Pardot B2BMA Analytics Troubleshooting:

Pardot B2BMA Analytics Toubleshooting: In the ‘EBS_BehaviorScore_GetContact’ node, the ‘pi__campaign__c’ field doesn’t exist, is deprecated, or isn’t accessible to the Integration User.

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Salesforce Tip of the Day: Send Bulk Emails to Leads on a List (QUOTA CRUSHER)

In this video, Cypress will show you how to send Bulk Emails to your leads in Salesforce!

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Pardot Lifecycle Reports

Pardot Lifecycle Reports As a marketer, your goal is to generate and nurture high-quality leads to increase revenue. Utilizing the Pardot Lifecycle Report, you are able to see where your leads are in their buying journey. This report is a great tool to help you optimize your nurture process and identify any bottlenecks to closing

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