Tag: Pardot

Integrate Calendly with Marketing Cloud Account Engagement (Integrate Calendly with Pardot)

This article provides a walk-through for integrating MCAE with Calendly, using Pardot form handlers.

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UTM Parameters & Gravity Forms

UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append

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Protect your Forms with a Honeypot

Protect your Salesforce Web-to-Lead Forms with a HIDDEN Honeypot Field CONGRATULATIONS! You’ve launched a form with an integration to your CRM. Whether you’re using Pardot, Salesforce, Hubspot or even just a plain HTML form you may start noticing more and more ‘fake’ leads polluting your system. Who are these people and what are these random

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Pardot Ask Me Anything: Setting up Pardot Tracking Code with WordPress

Need help understanding how Pardot works with WordPress?

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Pardot B2BMA Analytics Troubleshooting:

Pardot B2BMA Analytics Toubleshooting: In the ‘EBS_BehaviorScore_GetContact’ node, the ‘pi__campaign__c’ field doesn’t exist, is deprecated, or isn’t accessible to the Integration User.

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Sales Prospecting & Data Hygiene Best Practices using Cognism Data Enrichment

How can Data Enrichment Tools like Cognism help your Sales team Crush Quotas?

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Salesforce Training: What is Data Hygiene?

Many Salesforce Users & Admins alike have asked us… what is Data Hygiene?

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Pardot Lifecycle Reports

Pardot Lifecycle Reports As a marketer, your goal is to generate and nurture high-quality leads to increase revenue. Utilizing the Pardot Lifecycle Report, you are able to see where your leads are in their buying journey. This report is a great tool to help you optimize your nurture process and identify any bottlenecks to closing

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Customize Your Pardot Lightning App

Customize Your Pardot Lightning App Beginning with the Spring 2020 release, Pardot added the ability to customize your tabs to give you quick access to the features you use most within Pardot. Benefits to Customizing your Pardot Lightning App: Customizing your Pardot Lightning App is like customizing your smartphone. Typically, the apps you use regularly

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Pardot Quickstart by Cypress

Is your team getting started with Pardot? Cypress is here to help with getting your team up and running!

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Proofpoint Spamhaus Blocklist Monitoring

Are your Pardot emails getting blocklisted? In this video, Brandon Walton reviews how to check whether or not your emails are being blocklisted by Proof Point or Spamhaus.

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Pardot Glossary 1: Lead Journey Stages

This is Part 1 of 5 in the Pardot Glossary Category

To access this post, you must purchase Cypress Academy Student.

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Pardot for Sales: Finding Hot Leads with Pardot Last Activity

In this video, Brandon Walton covers modifying Lead list views in Salesforce. For Sales Teams using Pardot, who have access to the ‘Pardot Last Activity Field’

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Pardot “What you need to know about 2021” December 16, 2020 Webinar

This is the recording from our Webinar on December 16, 2020. We review key things Pardot Admins need to know about using Pardot in 2021.

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Very Basic Pardot: Intro to Pardot

Have you heard about Pardot but not sure what it is or why people use it? In this video, we cover the primary reasons companies purchase and use Pardot.

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How To Build Responsive Pardot Landing Page Templates using Bootstrap CDN

In this video, Pardot Certified Consultant, Brandon Walton, takes us through the process of developing responsive landing page templates within Pardot.

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Pardot New Email Builder Overview: Pardot Releases Fall 2020

Walkthrough the new Pardot Email Builder with Brandon Walton, Certified Pardot Consultant, and Salesforce 2020 Marketing Champion!

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Populating Form Fields with JavaScript

Populating Form Fields with JavaScript Often times, we want to reuse a single Pardot form on multiple pages of our website, or on multiple sites altogether. It’s important to understand which pages or websites are working the best for capturing conversions. Rather than creating duplicate forms for each page, did you know we can use

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Adding a countdown to your landing pages

Add a Countdown Timer to Your Landing Pages Deadlines are important. Whether for internal timelines or for driving sales, keeping teams and clients organized and on time is critical to your success as a business owner or manager.For landing pages, a ticking clock is a powerful tool that can drive sales and action from your

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