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Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features

Salesforce Pardot Spring Release Notes – Spring ’22: Our Favorite Features

It’s a new year and the Salesforce Spring ’22 Release Notes have been released! There are lots of exciting new features available for Pardot users, specifically around the new Builder tools.

The Spring ’22 Features should be LIVE in your Salesforce Pardot Account by February 11, 2022. So make sure you’re an awesome admin and prepared for these changes!

In this article, we’ll share some of our top new Releases for the Pardot Spring ’22 Release.

Pardot General Notes:

Enjoy more control over enhanced landing pages, which now include layout templates, header code support, and inline form styles. You also get Lightning templates for Salesforce Engage, expanded automation support, and Einstein Engagement Frequency for enhanced emails. Get more out of Pardot with new objects for Version 5 of the API, and the new Tracking and Consent JavaScript API. Plus, prepare for email privacy changes with Pardot’s new open rules audit tool.

From the Salesforce Release notes for Pardot

From the Salesforce Release notes for Pardot

Our Most Anticipated Features for this Release

1. Enhanced Landing Page Experience:

We updated the enhanced landing page experience, including in-builder form styling, a redirect option, layout templates, and the ability to add scripts to your page.

Learn More from the Salesforce Release Notes

Learn More from the Salesforce Release Notes

What we Love: We have been very excited about the potential of Pardot’s new Builders, and with each release, we’ve been seeing the new Builders get closer and closer to being ‘action ready’. With this release, some of the major issues with previously limited capabilities were resolved. Particularly, we are excited about the ability to add Scripts and Style forms!

2. Improved Bot Protection for Forms

To help protect users from excessive automated form submissions, we now add a reCAPTCHA field to any form that receives an unexpected number of submissions over one minute. When Pardot detects an unusual burst of form submissions, the field appears to your customers automatically. This anti-abuse functionality is enabled by default and doesn’t interfere with your other reCAPTCHA settings

Learn More from the Salesforce Release Notes

Learn More from the Salesforce Release Notes

What we Love: In the past, Pardot has increased its filtering capabilities actions and activities aren’t captured in Pardot. This feature has been tricky to manage as bots are constantly evolving and changing. With this new reCAPTCHA feature Admins no longer need to manage reCAPTCHA and it should significantly reduce bot entries and activities.

3. Open Rules Audit – Email Privacy Change Adaptations

To help you adapt to Apple’s Mail Privacy Protection changes, Pardot now includes a reporting page showing an overview of automations that rely on email opens. Use the Open Rule Audit page to move away from email opens and prioritize other high-value metrics.

Learn More from the Salesforce Release Notes

Learn More from the Salesforce Release Notes

What we Love: With the feature, Pardot Admins will be able to see a high-level look at how many automation rely on ‘open’ data. Because the new privacy rules are impacting the ‘opens’, this report will let you see and fix programs, lists and rules to make adjustments to the ‘open-based’ criteria.

4. Activate an Email for Use in Pardot Automations

When you activate emails for automation from the drag-and-drop editor in Lightning Experience, you can now use them in automation rules and completion actions. Previously, they were available for Engagement Studio programs only.

Learn More from the Salesforce Release Notes

Learn More from the Salesforce Release Notes

What we Love: We have been excited about the new email builder. Making the templates available for Engagement Studio, Automation Rules and Completion Actions was a big gap that prevented Pardot Admins from using the new builder in anything other than list emails. With this release, the New Builder is more useful and can really start replacing the Classic builder.

5. Create Custom Components for Email Template Builder

With custom components, you can help marketers and managers create more engaging email content for their customers.

Learn More from the Salesforce Release Notes

Learn More from the Salesforce Release Notes

What we Love: While there is still a lot to see about this feature. Conceptually, this is very exciting for Marketers who are looking at taking their email engagement to the next level. The ability to use components to embed custom features and potentially integrations with other systems should tremendously allow Pardot’s new Email Builder to ‘catch-up’ and surpass other ESP products quickly, in a ‘True-to-Salesforce’ community-driven way.

6. Improved Metrics Guard Filtering

Metrics Guard for Pardot email now has improved filtering thresholds to catch more bot-click activity. This feature works by looking for bursts of open and click activity that exceed certain thresholds. Pardot then stops recording activity for those IPs until it falls below the threshold.

Learn More from the Salesforce Release Notes

Learn More from the Salesforce Release Notes

What we Love: We are excited to see this feature continue to get approved, along with the other features that are automatically limiting forms that get hit regularly by bots. Particularly for businesses that have opted for Pardot to enhance web-to-lead functionality, better Pardot analytics around form submissions is a huge value add for the platform.

Need a hand implementing or understanding these new features? Let us know!

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