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Pardot Specialist Study Guide 6: Pardot Campaigns

PARDOT CAMPAIGNS– Explain the application of a Pardot campaign:Can be used for reporting, thematic touchpoints (similar to source), they track the first touch that a prospect has with your online marketing.Note: Pardot campaigns are different than lists.– Given a scenario, determine if a Pardot campaign should be changed for a prospect:If the current campaign is
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