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Pardot Specialist Study Guide 13: Social Marketing

SOCIAL MARKETING– List the social platforms that can be used within Pardot:Facebook – Company page only, no personal page.TwitterLinkedinLink clicks, replies, comments, retweets, and likes.Social post clicks are visible as prospect activities.– Identify the main components of a Custom Redirect:CampaignURLGoogle Analytics parameters (optional)Completion actions (optional)Considerations:Allows you to track any link on your website or a
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