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Pardot Specialist Study Guide 1: Visitors

VISITORS– Describe how Pardot tracks visitor and prospect data:CookiesVisitor Cookie: includes the name “visitor_id” plus the unique identifier for your account, which is derived from the tracking code placed on your site. The value stored is the unique ID for the visitor.Opt-in Cookie: the persistent cookie named “pi_opt_in” is what we use to stay in
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