By: Cypress Learning Brandon Walton
UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a
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By: Cypress Learning education
UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append
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By: Cypress Learning Brandon Walton
What is 99.233.231.35.bc.googleusercontent.com and how does it impact Marketers? Are submissions from hostname 99.233.231.35.bc.googleusercontent.com/ blocking your site tracking? The googleusercontent.com is a Googlebot, and specifically, it appears 99.233.231.35.bc.googleusercontent.com is being used by Chrome browser to mask hostnames when forms are submitted. If you’re using Pardot, this means that your tracking code will be blocked from
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By: Cypress Learning Brandon Walton
Pardot New Email & Landing Page Builder: App Exchange Packages Pardot Users Should Install TODAY As part of the Salesforce Spring 22 Release, there are some huge advancements that make the new builders prime time ready! One of the top features of the new release is Custom Email Components. Now, partners & developers are able
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By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Ken Stouffer
This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if
By: Cypress Learning Brandon Walton
What we’ve learned from working with chatbots over the years… Chatbots have become EXTREMELY popular. In Sales & Marketing, Chatbots are taking the lead generation & digital transformation world by storm. More and more websites have chat features that ‘pop-up’ on the bottom right hand side of a site once you visit, asking if to
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By: Cypress Learning Ken Stouffer
Pardot Classic App in Salesforce Feature Retirement Changes are coming to Salesforce/Pardot. Salesforce has announced that they have begun the process of retiring the Pardot Classic App in Salesforce. The retirement of the Pardot Classic App is not to be confused with pi.pardot.com, which will remain intact and will use the same classic user interface
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By: Cypress Learning Jermaine Brewer
Pardot How To: Adding Salesforce Users to Pardot As of Summer 2021, User management in Pardot is a bit different. We now manage users from the ‘Pardot Account Setup’ section from the Salesforce Admin Portal. Looking to learn more about Pardot or Salesforce? Learn more from one of our upcoming events!
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By: Cypress Learning Brandon Walton
Protect your Salesforce Web-to-Lead Forms with a HIDDEN Honeypot Field CONGRATULATIONS! You’ve launched a form with an integration to your CRM. Whether you’re using Pardot, Salesforce, Hubspot or even just a plain HTML form you may start noticing more and more ‘fake’ leads polluting your system. Who are these people and what are these random
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By: Cypress Learning Brandon Walton
Automated Selective Syncing from Salesforce to Pardot This solution will work with ALL levels of Pardot using Salesforce Enterprise Edition or greater. THE REQUEST/USER STORY: Sales & Marketing Users would like to specify which Salesforce records create a New Prospect in Pardot. Currently, the Salesforce Connector in Pardot includes the option to ‘Automatically create Prospects
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By: Cypress Learning Brandon Walton
Need help understanding how Pardot works with WordPress?
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By: Cypress Learning Brandon Walton
Pardot B2BMA Analytics Toubleshooting: In the ‘EBS_BehaviorScore_GetContact’ node, the ‘pi__campaign__c’ field doesn’t exist, is deprecated, or isn’t accessible to the Integration User.
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By: Cypress Learning Becca Causey
How can Data Enrichment Tools like Cognism help your Sales team Crush Quotas?
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