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Category: Management

Very Basic Pardot: Intro to Pardot

Have you heard about Pardot but not sure what it is or why people use it? In this video, we cover the primary reasons companies purchase and use Pardot.

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How To Build Responsive Pardot Landing Page Templates using Bootstrap CDN

In this video, Pardot Certified Consultant, Brandon Walton, takes us through the process of developing responsive landing page templates within Pardot.

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Salesforce Einstein Activity Capture: Activities Dashboard

In this Video, Farukh Tareen reviews Salesforce Einstein Activity Capture benefits for Sales Managers.

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Salesforce Admin Fundamentals: Einstein Activity Capture Basics – Features & Benefits

In this video, Farukh Tareen reviews syncing activities between Gmail and Salesforce using Einstein Activity Capture.

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Pardot New Email Builder Overview: Pardot Releases Fall 2020

Walkthrough the new Pardot Email Builder with Brandon Walton, Certified Pardot Consultant, and Salesforce 2020 Marketing Champion!

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Setting up Salesforce Einstein Activity Capture with Jermaine Brewer

Follow Jermaine Brewer, Certified Salesforce Admin & Pardot Consultant, implementing Salesforce Einstein Activity Capture for Gmail.

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Use a Competitor Suppression List in Your Next Email Send

Use a Competitor Suppression List in Your Next Email Send Suppress your competitors in your next email send by applying a dynamic list. Anna Haugen takes us through the process in this video.

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Adding Pardot Buttons to the Lead Record

It only takes a minute to add Add to Engagement Studio and Add to Pardot List buttons to your lead record. Check out how easy it is in this video.

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Pardot Salesforce Instruction: Connected Campaigns Engagement History Dashboard

Connected Campaigns allow Pardot and Salesforce to share campaign information better than ever before. Watch this video to learn how to setup your Pardot Campaign Engagement History Dashboard in your Salesforce Campaign Lightning Pages.

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Pardot Implementation Series: Mapping Lead fields to Contacts

In this Pardot Implementation Series by Cypress Learning Solutions, we’ll cover mapping Pardot fields from your Leads to Contacts, so that Pardot can continue tracking your prospects when they’re converted in Salesforce.

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Four Pardot Reports to Use Daily

Know where to find your Pardot reports to ensure you are understanding the trends and performance of your marketing automation efforts.

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Pardot Implementation: Adding Pardot Fields to Contact Page Layouts

In this Pardot Implementation Series by Cypress Learning Solutions, we’ll cover adding Pardot fields to your Contact Pages in Salesforce, and how they can be modified to fit your business needs.

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Pardot Tracker Domain Setup

Pardot Tracker Domain Setup In this video Brandon Walton will take us through the process to correctly set up you Pardot tracker domains. Are you working towards your Pardot Certification, or just want to be a better Pardot Admin? Attend our 2-day Pardot Admin Bootcamp! Space is limited! Happy Pardoting!

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Setting up Email Sending Domain Validation in Pardot & Godaddy (SPF, DKIM DNS records)

In this video Certified Pardot Consultant, Brandon Walton, will take us through the process to completely and correctly set up the email sending domain validation in Pardot and GoDaddy.

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Using Google Tag manager with Pardot

Using Google Tag manager with Pardot As of 2019, we strongly recommend using Google Tag Manager for installing your Pardot tracking code. Leveraging Google Tag Manager for managing Pardot scripts allows marketers to manage how the Pardot tracking code behavior works across all pages managed by GTM. You can use Google Tag Manager with your Pardot tracking code. Google

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Reset Prospect Scores to 0 in Pardot

Reset Prospect Scores to 0 in Pardot If you reset your prospects’ scores to zero using an automation rule and in the future you modify your baseline scoring rules, your prospects will be retroactively rescored and their scores may increase or decrease from zero. For this reason, make any changes to your baseline scoring model (in

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Using Pardot for Social Media Efforts

Using Pardot for Social Media Efforts Whether you are posting social media updates sporadically or you have a fleshed-out content strategy, you want to see the different engagement metrics of your post. But, as you probably know, social platforms only give you so much data. As a data-driven marketer, you probably want to know what

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Data, Data, Data with Pardot Forms

Data, Data, Data with Pardot Forms Data is one of the most important aspects of marketing. But do you trust your data? Are you making guesses when running lists on what you think is your target audience? Having a sound data collecting strategy can benefit not only your marketing campaigns but can help you build

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Saving Time with Engagement Studio

Engagement Studio is one of the most powerful tools you have in Pardot.

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What is a Pardot Campaign Report?

Aaron Smith provides an overview of Pardot Campaign Reports and how ROI is tracked. This video covers the Campaign Reporting included with all levels of Pardot.

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