• Home
  • Category: Learning

Category: Learning

What is a UTM Parameter?

UTM (Urchin Tracking Module) Parameters are typically included as part of a query string in a URL. They consist of 5 URL parameter keys used in marketing to track the effectiveness of online marketing campaigns across different traffic sources and media. The name Urchin is from Urchin Software Corporation. UTM Parameters being part of a

Read More

UTM Parameters & Gravity Forms

UTM Parameters & Gravity Forms As Digital Marketers, we often use query strings for our attribution. This gives us insights on where our traffic is coming from and which channels perform the best. An example of a query string is as follows: For example, my website url is: https://cypresslearning.comMarketers looking for better attribution can append

Read More

NEWS: Pardot Classic App in Salesforce Feature Retirement

Pardot Classic App in Salesforce Feature Retirement Changes are coming to Salesforce/Pardot. Salesforce has announced that they have begun the process of retiring the Pardot Classic App in Salesforce. The retirement of the Pardot Classic App is not to be confused with pi.pardot.com, which will remain intact and will use the same classic user interface

Read More

Passing your Administrator Certification Maintenance (Spring ’21)

Passing the Salesforce Certified Admin Maintenance Exam Spring 21

Read More

Pardot Ask Me Anything: Setting up Pardot Tracking Code with WordPress

Need help understanding how Pardot works with WordPress?

Read More

Sales Prospecting & Data Hygiene Best Practices using Cognism Data Enrichment

How can Data Enrichment Tools like Cognism help your Sales team Crush Quotas?

Read More

Salesforce Training: What is Data Hygiene?

Many Salesforce Users & Admins alike have asked us… what is Data Hygiene?

Read More

Salesforce Tip of the Day: Send Bulk Emails to Leads on a List (QUOTA CRUSHER)

In this video, Cypress will show you how to send Bulk Emails to your leads in Salesforce!

Read More

Salesforce Lightning Admin Help! How to Customize Salesforce Activity Panel

Are you a Salesforce Admin needing to customize your Activity Panel in Salesforce Lightning?

Read More

Pardot Lifecycle Reports

Pardot Lifecycle Reports As a marketer, your goal is to generate and nurture high-quality leads to increase revenue. Utilizing the Pardot Lifecycle Report, you are able to see where your leads are in their buying journey. This report is a great tool to help you optimize your nurture process and identify any bottlenecks to closing

Read More

Salesforce Lightning Admin Help!: Compact Layouts in Salesforce Lightning

What are Compact Layouts in Salesforce? Christian Vincent explains what Compact Layouts are and how they can be customized in this quick Salesforce Admin Helper Video.

Read More

Salesforce Sales Cloud Quickstart by Cypress Learning

In this video, Salesforce Certified Consultant, Brandon Walton, will show you how our Salesforce Quickstart can get you comfortable on the platform and crushing your quotas.

Read More

Pardot Quickstart by Cypress

Is your team getting started with Pardot? Cypress is here to help with getting your team up and running!

Read More

Proofpoint Spamhaus Blocklist Monitoring

Are your Pardot emails getting blocklisted? In this video, Brandon Walton reviews how to check whether or not your emails are being blocklisted by Proof Point or Spamhaus.

Read More

Salesforce Admin Tips: Setting up Salesforce Sales Paths

In This video, Brandon Walton provides a demonstration of Salesforce Paths, a feature of Salesforce Lightning. Want to learn more?

Read More

Pardot for Sales: Finding Hot Leads with Pardot Last Activity

In this video, Brandon Walton covers modifying Lead list views in Salesforce. For Sales Teams using Pardot, who have access to the ‘Pardot Last Activity Field’

Read More

Salesforce Help: How to Import Data into Salesforce

In this Video, Cedric Ray Jr. Covers how to import data into Salesforce using the Salesforce Data Import Wizard.

Read More

Pardot “What you need to know about 2021” December 16, 2020 Webinar

This is the recording from our Webinar on December 16, 2020. We review key things Pardot Admins need to know about using Pardot in 2021.

Read More

Very Basic Pardot: Intro to Pardot

Have you heard about Pardot but not sure what it is or why people use it? In this video, we cover the primary reasons companies purchase and use Pardot.

Read More