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Pardot Glossary 2: General Terms

This is part 2 of 5 in the Pardot Glossary.

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Pardot Glossary 1: Lead Journey Stages

This is Part 1 of 5 in the Pardot Glossary Category

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Pardot for Sales: Finding Hot Leads with Pardot Last Activity

In this video, Brandon Walton covers modifying Lead list views in Salesforce. For Sales Teams using Pardot, who have access to the ‘Pardot Last Activity Field’

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Pardot Specialist Practice Exam 21.01

This Pardot Specialist practice Exam features questions similar to those you’ll see when taking the Pardot Admin or Pardot Specialist Certification Exams. Work through each of the questions to gauge your current Pardot knowledge. Treat this like you would the real exam – don’t use notes or study materials – you can always re-take if

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Object Relationships Module 4: Understanding Types of Object Relationships

In this module we will be discussing different types of Object Relationships.

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Pardot Specialist Study Guide 6: Pardot Campaigns

PARDOT CAMPAIGNS – Explain the application of a Pardot campaign: Can be used for reporting, thematic touchpoints (similar to source), they track the first touch that a prospect has with your online marketing.Note: Pardot campaigns are different than lists.– Given a scenario, determine if a Pardot campaign should be changed for a prospect: If the

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Pardot Specialist Study Guide 7: Pardot Forms

PARDOT FORMS – Given a scenario, identify the capabilities and limitations of Pardot forms: Allows you to see how successful or active a form has been on your site, giving you insight into the total number of views, submissions, and conversions related to that form.Form Wizard lets you create a customized form in seconds.Use forms

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Pardot Specialist Study Guide 8: Lead Management

LEAD MANAGEMENT – Explain the capabilities and limitations of an Automation Rule: Automation rules are repeatable, criteria-based rules that find matching prospects and apply actions to them.CANNOT delete, merge, register for a webinar, send autoresponder email, set profile.will only affect a matched prospect once. If you want to change a rule and have it affect

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Pardot Specialist Study Guide 9: Scoring

SCORING – Explain what a Score measures and how it can be applied: Scores are automatically assigned to prospects when they convert. Scores constantly change based on activities and interactions and show how engaged your prospects are with your marketing materials.Scoring categories allow you to score prospects on more than one product or BU. You’ll

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Pardot Specialist Study Guide 10: Email Marketing

EMAIL MARKETING Distinguish between an Email and an Email template: Email templates allow you to create text and HTML email designs and store them for future use. Email templates are like blueprints for your emails – they are reusable and be used for drips and Engagement Programs, autoresponders, one-to-one emails, and list emails.Email template drafts

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Pardot Specialist Study Guide 11: Engagement Studio

ENGAGEMENT STUDIO – Identify the main components of an Engagement Program: Triggers: listens for an event like an email open or form submission to occur within a specified period of days.Rules: check for specified criteria or values in the system.Actions: take an action on a prospect at a given point in time.End: designates the end

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Pardot Specialist Study Guide 12: Landing Pages

LANDING PAGES – Identify the main components of a Landing Page. Content/TemplateFormCompletion ActionsA landing page is a specific web page that a visitor typically reaches after clicking a link or advertisement.This page generally displays content that is specific to the advertisement, search keywords, or link clicked. Simply driving visitors directly to your home page can

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Pardot Specialist Study Guide 13: Social Marketing

SOCIAL MARKETING – List the social platforms that can be used within Pardot: Facebook – Company page only, no personal page.TwitterLinkedinLink clicks, replies, comments, retweets, and likes.Social post clicks are visible as prospect activities.– Identify the main components of a Custom Redirect: CampaignURLGoogle Analytics parameters (optional)Completion actions (optional)Considerations:Allows you to track any link on your

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Salesforce Help: How to Import Data into Salesforce

In this Video, Cedric Ray Jr. Covers how to import data into Salesforce using the Salesforce Data Import Wizard.

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Pardot “What you need to know about 2021” December 16, 2020 Webinar

This is the recording from our Webinar on December 16, 2020. We review key things Pardot Admins need to know about using Pardot in 2021.

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Very Basic Pardot: Intro to Pardot

Have you heard about Pardot but not sure what it is or why people use it? In this video, we cover the primary reasons companies purchase and use Pardot.

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How To Build Responsive Pardot Landing Page Templates using Bootstrap CDN

In this video, Pardot Certified Consultant, Brandon Walton, takes us through the process of developing responsive landing page templates within Pardot.

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Salesforce Einstein Activity Capture: Activities Dashboard

In this Video, Farukh Tareen reviews Salesforce Einstein Activity Capture benefits for Sales Managers.

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Salesforce Admin Fundamentals: Einstein Activity Capture Basics – Features & Benefits

In this video, Farukh Tareen reviews syncing activities between Gmail and Salesforce using Einstein Activity Capture.

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